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Sports fundraising is needed to purchase equipment. One way is through sponsorships.  Generally, the equipment that is needed to participate in Little League is uniforms or the replacing of worn out equipment that is not provided by the Little League organization. A sponsorship is an agreement between the Little League team and a business.  This agreement generally states that the business will purchase the uniforms for the entire team. In return for this support the business asks for the name of their company to be put on the uniform.  The payoff for this Little League sports fundraising effort is that the Little Leaguers get uniforms and the sponsoring business gets to market themselves as a contributing supporter of kid’s programs.