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When you take in to consideration the fact that buying on the internet has only been around about two decades, you can see how successful Marketing Online has become.  Marketers emphasize selective target sales to cut down on expenses involved with advertising and promotion.

When a business puts ads in a magazine, they target the specific reader base of that particular magazine.  If it is in Golf Monthly, the readership will be different than People Magazine perhaps.  With internet ad targeting, you can get even more specific with a banner ad at the top of a page directed at child care or perhaps healthy senior citizens.  And by narrowing down the field in regards to potential sales, you keep your focus on the customer base most likely to purchase what you have to offer.