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Mortgage leads are now available from a number of online sources. However, the quality of the leads can vary significantly from source to source. If you are considering buying mortgage leads online, you should seek recommendations from colleagues first. If possible, try and purchase a small sample to see if the quality suits your needs. The companies who sell mortgage leads may have applied a filtering mechanism on the leads, so the leads you get may not be the best of the ones available. You will also need to research companies that are you in your geographical area as these tend to have better rates of return. In any case, the performance of the leads must be carefully monitored to ensure that you are achieving a rate of return that covers the cost of the leads in the first place.